Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

3 Marketing tasks for quiet days

Posted by Evelyn Wolf

24-Feb-2016 18:03:26

Disclaimer….I wrote this post in the quiet week before Christmas and guess what? Things got busy and I never got to post it. However, there are still some good tips in there that I wanted to share with you. Just ignore the Christmas references or better, find those playlists and turn it up!

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Topics: Strategy

Case Study Guide

Posted by Evelyn Wolf

09-Dec-2015 18:33:18

One thing I really wanted to get off the ground fast in my role were case studies. We had some wonderful testimonials and compliments given directly to our engineering team (especially via the support channel) but no full case studies yet.

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Topics: Strategy

Playbooks - Yes or no?

Posted by Evelyn Wolf

24-Nov-2015 13:04:57

Let’s take a closer look at playbooks. What are they? What are the benefits? And do you really need them when you are just starting off?

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Topics: Strategy

Getting started with a plan

Posted by Evelyn Wolf

25-Aug-2015 11:55:10

Most of you know I’m half German / half Irish. Laidback efficiency is what I call this combination. Every now then, the German side comes through a little stronger. Like when I have the need to organise and set a path. Needless to say, this is one of the first things I embarked on when I joined Cesanta.

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Topics: Inbound, Strategy

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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