Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

Tweet tips for events

Posted by Evelyn Wolf

02-Mar-2016 14:37:24

Exciting times for Cesanta! We’ve been busy at conferences this year already with CES in January, FOSDEM and the Mobile World Congress in February and CeBit coming up in March. Tweeting at events can be difficult especially when you are a small team and time is tight. Should you then even tweet? And if so, what can make things easier?

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Topics: Social Media

Think Differently About Social Media – StartUp Tips

Posted by Evelyn Wolf

05-Oct-2015 10:06:00

Delighted to be featured on Online Super Ninja with a guest blog on Social Media. 

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Topics: Social Media

NGO Social Media Workshop

Posted by Evelyn Wolf

30-Apr-2015 12:37:59

This week I got to work with Jean O’Brien of Irish Charity Lab on a workshop on Social Media for NGOs. Our aim was to teach how to do it best and how to best allocate your time. Can you really do social in 3 hours a week?

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Topics: Social Media

Can LinkedIn Groups really drive business?

Posted by Evelyn Wolf

03-Mar-2015 16:08:15

I’m not sure about you, but over the last 6 months or so I’ve seen more and more activity on LinkedIn and I find myself spending more time there. LinkedIn has done a great job with new functionality to engage us more. So my simple answer is, yes, I believe LinkedIn Groups can drive business. 

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Topics: Social Media

Protecting Children on Social Media

Posted by Evelyn Wolf

05-Dec-2014 15:26:00

Yesterday evening the Irish TV programme Prime Time highlighted issues in relation to child protection on social media. I have no kids yet but was interested in the topic as a digital marketer and aunt. What shocked me was the level that some individuals will go to, to steal and misuse innocent photos of teenagers and much worse the ease by which names and locations can be captured.

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Topics: Social Media

Networking Etiquette on LinkedIn

Posted by Evelyn Wolf

08-Sep-2014 16:05:06

Networking is part of most marketers day to day. We network for new business, new ideas, new contacts and to stay up to date what is happening in our industries. We network face-to-face and online every day and I think it’s time that some etiquette is established on LinkedIn.

Why? Well, I hate nothing more than getting the standard LinkedIn email message telling me I’m a valued person to someone I’ve never heard of, who now wants to connect with me.

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Topics: Social Media

The Power of the #Hashtag

Posted by Evelyn Wolf

09-May-2014 14:05:24

I feel this is a going to be a pretty opinionated piece (more than usual), simply because I’m a pretty passionate woman when it comes to what I believe is injustice. So bear with me as I talk about how #Hashtags are used by causes and non-for-profit organisations to change the world. 

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Topics: Social Media

The #NoMakeUpSelfie Effect

Posted by Evelyn Wolf

26-Mar-2014 14:39:00

The #NoMakeUpSelfie has managed to raise €750k to date for the Irish Cancer Society – a phenomenal result considering that this campaign did not start as a cancer awareness raising one, Irish sentiment towards charities is at an all-time low and this is a viral social media campaign. How did it happen?

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Topics: Social Media

Tweet and thou shall be heard [or How to engage on Twitter]

Posted by Evelyn Wolf

29-Jan-2014 18:38:00

For centuries we’ve been asking “If a tree falls in a forest and no one is around to hear it, does it make a sound?” and for many marketers this question changed in the last years to “If I tweet into the Twitter sphere and no one is around, does it have an impact?

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Topics: Social Media

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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