Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

Inbound Marketing Valentine’s Day Love [or Shall we Newsjack?]

Posted by Evelyn Wolf

14-Feb-2014 11:49:00

It’s Valentine’s Day and here I am newsjacking the day to spread the Inbound Valentine’s love with you! My favourite piece of newsjacking is probably one of the best known ones – but it was just so wonderfully executed, so spontaneous and clever. You guessed it, it’s Oreo during the 2013 Super Bowl Blackout. Very, very clever marketing!


Topics: Newsjacking

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!


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