Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

Mass digital marketing is alive and well

Posted by Evelyn Wolf

25-May-2016 13:24:03

Last week, I was asked to to give my opinion on some marketing stats by GetResponse. My response was pretty short on Twitter, so here a little about why I wasn’t surprised to see mass digital marketing alive and well. 
more

Topics: Inbound, Content

Inbound Marketing - Making it work for charities

Posted by Evelyn Wolf

16-Oct-2015 18:02:00

Getting content right to attract more supporters to a non-for-profit site and having offers available to begin a conversion process, is the same inbound marketing process as for for-profit businesses. But there are differences to consider. I was delighted to speak earlier last week at the Irish Charity Lab workshop Inbound & Content Marketing for Charities.

more

Topics: Inbound

Dublin HUG

Posted by Evelyn Wolf

11-Oct-2015 15:35:06

What a great event once again set up by Getfocused.ie! On October 08th a group of HubSpot users and enthusiasts met to talk all things Inbound and here a few talks.

more

Topics: Inbound

Your Marketing Toolkit

Posted by Evelyn Wolf

02-Sep-2015 12:51:58

No good handyman gets to work without knowing the job and selecting the right tools for it. Similarly, neither should we as marketers. Last week, I posted about the marketing strategy build and marketing plan - I know my job, my goals and potential challenges. It’s time to take a step back and look at what tools you will need to do a good job.

more

Topics: advice, Inbound

Getting started with a plan

Posted by Evelyn Wolf

25-Aug-2015 11:55:10

Most of you know I’m half German / half Irish. Laidback efficiency is what I call this combination. Every now then, the German side comes through a little stronger. Like when I have the need to organise and set a path. Needless to say, this is one of the first things I embarked on when I joined Cesanta.

more

Topics: Inbound, Strategy

Isn’t all Digital Marketing Inbound Marketing?

Posted by Evelyn Wolf

12-Jan-2014 19:54:00

Digital_vs_Inbound_MarketingFunnily enough, I get asked this question a lot by peers in the marketing world here in Dublin and most recently in during a trip home to Germany. And to be honest, I asked myself this exact same question about two years ago when I was immersed in digital and brand new to inbound.

I think the confusion is simply that a lot of the tools that you use to execute Inbound Market are in a digital marketers tool kit as well. What we can’t forget though is that the two are fundamentally different.

more

Topics: Inbound

So what makes me the Inbound Marketing Expert?

Posted by Evelyn Wolf

05-Jan-2014 21:25:00

I do tend to ask myself this question and I have no doubt that stumbling upon this blog you might ask yourself the exact same thing.

I don’t really want to go through my LinkedIn profile – feel free to check that out though – but let me give you a little bit of background on what made me an Inbound Convert. 

 

 

more

Topics: Inbound

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

Subscribe to Email Updates

Recent Posts