Getting content right to attract more supporters to a non-for-profit site and having offers available to begin a conversion process, is the same inbound marketing process as for for-profit businesses. But there are differences to consider. I was delighted to speak earlier last week at the Irish Charity Lab workshop Inbound & Content Marketing for Charities.
What a great event once again set up by Getfocused.ie! On October 08th a group of HubSpot users and enthusiasts met to talk all things Inbound and here a few talks.
No good handyman gets to work without knowing the job and selecting the right tools for it. Similarly, neither should we as marketers. Last week, I posted about the marketing strategy build and marketing plan - I know my job, my goals and potential challenges. It’s time to take a step back and look at what tools you will need to do a good job.
Most of you know I’m half German / half Irish. Laidback efficiency is what I call this combination. Every now then, the German side comes through a little stronger. Like when I have the need to organise and set a path. Needless to say, this is one of the first things I embarked on when I joined Cesanta.
Funnily enough, I get asked this question a lot by peers in the marketing world here in Dublin and most recently in during a trip home to Germany. And to be honest, I asked myself this exact same question about two years ago when I was immersed in digital and brand new to inbound.
I think the confusion is simply that a lot of the tools that you use to execute Inbound Market are in a digital marketers tool kit as well. What we can’t forget though is that the two are fundamentally different.
I do tend to ask myself this question and I have no doubt that stumbling upon this blog you might ask yourself the exact same thing.
I don’t really want to go through my LinkedIn profile – feel free to check that out though – but let me give you a little bit of background on what made me an Inbound Convert.
After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space.
In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!