Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

How to brief an agency

Posted by Evelyn Wolf

09-Jan-2015 11:56:00

I’ve briefed many agencies over the past years, whether it has been for small Adwords campaigns, complete redesigns of websites or full through-the-line marketing campaigns. Today, I help some of my customers deciding on which agency to choose and how to brief them.

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Topics: Design

Create and all will be well

Posted by Evelyn Wolf

19-Nov-2014 12:56:00

A friend recently said to me: “I’m creating and all will be well.” She was perhaps talking more about personal rather than professional matters but it did made me think about the creative process and whether all really will be well if we create.

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Topics: Design, Create

Deciding on your new CMS

Posted by Evelyn Wolf

14-Apr-2014 17:17:59

Deciding where and how to host and manage your website is a big decision. You want easy access, flexibility and strong design functionality. But do we sometimes forget important features over the want for an easy system? Or get trapped in something that sounded too good to be true? 

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Topics: Design

To code or not to code?

Posted by Evelyn Wolf

06-Mar-2014 15:50:00

It’s a genuine question that I do ask myself. As a marketer and self-proclaimed service freak should I get down and dirty with code or leave it to the experts?

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Topics: Design

Can a good looking site convert leads?

Posted by Evelyn Wolf

19-Feb-2014 12:57:00

As marketers we look a lot at design and whether something looks right, reflects the brand guidelines. But when it comes to online we should be looking more at functional design and what design encourages people to click.

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Topics: Design

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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