Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

The two simple things to do to avoid a really bad UX

Posted by Evelyn Wolf

04-Oct-2016 22:00:00

User experience plays a big role in my day-to-day. As a user, I want to have a good online experience and as a marketer, I want to deliver one. A good user experience (UX) makes everyone happy, even search rankings. If you want to improve your UX, there is one really simple thing everyone can do today. 

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Topics: Content, SEO

About Us - Make the most out of this page

Posted by Evelyn Wolf

29-Jul-2016 18:30:49

It’s one of those pages that every website has, but, very few marketers really see as an opportunity. At a recent event (Learn Inbound - if you are based in Dublin check it out), a speaker gave a great piece of advice on how to convert on your ‘About Us’ page. It was like a lightbulb went off in my head, you can do so much more! Here some ideas. 
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Topics: Content

Mass digital marketing is alive and well

Posted by Evelyn Wolf

25-May-2016 13:24:03

Last week, I was asked to to give my opinion on some marketing stats by GetResponse. My response was pretty short on Twitter, so here a little about why I wasn’t surprised to see mass digital marketing alive and well. 
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Topics: Inbound, Content

A Booby can happen to the best of us [How to avoid typos]

Posted by Evelyn Wolf

13-Feb-2016 14:10:29

This week in Irish news a political party used a historical figure in their election campaign. Why’s this marketing news? Well, the historical figure is Bobby Sands and was misspelt as Booby Sands - ouch.  Here my tips on avoiding typos!

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Topics: Content

May the content be with you

Posted by Evelyn Wolf

27-Oct-2015 16:49:53

The biggest pushback I’ve heard from marketers I’ve worked with on inbound was quite simple: “It’s just me, and this takes a lot of content.” A true statement and trust me, as a sole marketer responsible for all content creation among many other things, I feel your pain. But there’s hope…

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Topics: Content

Offer Pages – What should follow a good CTA?

Posted by Evelyn Wolf

03-Feb-2015 16:53:00

My last post was all about how I was getting bored of standard call to action (CTA) buttons like ‘download now’. I hope you all had a chance to update yours! Next step now is to look at where those CTAs lead people and can you get them to convert to new contacts for you? 

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Topics: Content, Buyer Journey

Are you bored of ‘Download Now’? [Call-to-Action Advice]

Posted by Evelyn Wolf

16-Jan-2015 10:57:00

‘Download Now’, ‘Submit’, ‘Buy Now’ – are you bored yet? These are some of the Call-to-Actions (CTAs) that we see all the time. But do they really call us to action? Do these entice our website visitors to click? I think we can get a little more creative around this.

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Topics: Content

Summer Slump [Content Marketing Ideas]

Posted by Evelyn Wolf

11-Aug-2014 15:54:00

It’s summertime and most of us are enjoying a quieter time in the office with lots of planning for the second half of 2014 ahead or finally taking that holiday you so deserve. But although most things quiet down, Google doesn’t and your content marketing should still go strong during the summer months.

I had two ideas around Summer Slump Content that came to me as I was going through the airport on the way back from a recent break…

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Topics: Content

5 Easy Content Ideas

Posted by Evelyn Wolf

08-Jul-2014 16:48:52

Being a marketer these days isn’t easy. You are pulled in each and every direction; your time is scarce and now you are to create content. Actually no, more content. Content that people will download and exchange their precious contact details for.

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Topics: Content

Getting the most out of your competition

Posted by Evelyn Wolf

24-Apr-2014 14:27:30

Everyone loves a good competition – your audience appreciates the chance to win something while you watch the likes and new contacts come pouring in. Does it really work that way? Could you get more out of your online competition? 

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Topics: Content

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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