Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

What makes a form actually convert?

Posted by Evelyn Wolf

09-Feb-2015 14:54:00

The third blog in my little series talking about effective Call-to-Actions, Landing Pages and now forms. A form is where the previous elements lead to, the holy grail to gain new leads and find out more about existing ones. Here my tips on how to get them right.

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Topics: Buyer Journey

Offer Pages – What should follow a good CTA?

Posted by Evelyn Wolf

03-Feb-2015 16:53:00

My last post was all about how I was getting bored of standard call to action (CTA) buttons like ‘download now’. I hope you all had a chance to update yours! Next step now is to look at where those CTAs lead people and can you get them to convert to new contacts for you? 

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Topics: Content, Buyer Journey

Will you marry me? [or the Buyer Journey]

Posted by Evelyn Wolf

25-Jun-2014 16:49:57

You are creating content, you are putting it out there, your blog is receiving views but why are you not converting any visitors into new leads? I get asked questions around this topic a lot and I tend to answer it with my favourite analogy. 

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Topics: Buyer Journey

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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