Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

Inbound Marketing - Making it work for charities

Posted by Evelyn Wolf

16-Oct-2015 18:02:00

Getting content right to attract more supporters to a non-for-profit site and having offers available to begin a conversion process, is the same inbound marketing process as for for-profit businesses. But there are differences to consider. I was delighted to speak earlier last week at the Irish Charity Lab workshop Inbound & Content Marketing for Charities.

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Topics: Inbound

Dublin HUG

Posted by Evelyn Wolf

11-Oct-2015 15:35:06

What a great event once again set up by Getfocused.ie! On October 08th a group of HubSpot users and enthusiasts met to talk all things Inbound and here a few talks.

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Topics: Inbound

Think Differently About Social Media – StartUp Tips

Posted by Evelyn Wolf

05-Oct-2015 10:06:00

Delighted to be featured on Online Super Ninja with a guest blog on Social Media. 

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Topics: Social Media

Hello, is it you I’m looking for?

Posted by Evelyn Wolf

23-Sep-2015 18:47:29

I guess this post goes out to the all the marketers that I advised over the past 2 years and told that creating a person should be straightforward….Check who’s buying, group them, name them and there you go. I’m sorry….

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Your Marketing Toolkit

Posted by Evelyn Wolf

02-Sep-2015 12:51:58

No good handyman gets to work without knowing the job and selecting the right tools for it. Similarly, neither should we as marketers. Last week, I posted about the marketing strategy build and marketing plan - I know my job, my goals and potential challenges. It’s time to take a step back and look at what tools you will need to do a good job.

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Topics: advice, Inbound

Getting started with a plan

Posted by Evelyn Wolf

25-Aug-2015 11:55:10

Most of you know I’m half German / half Irish. Laidback efficiency is what I call this combination. Every now then, the German side comes through a little stronger. Like when I have the need to organise and set a path. Needless to say, this is one of the first things I embarked on when I joined Cesanta.

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Topics: Inbound, Strategy

Startup Marketing - Here I come! [Change to Wolftrekking]

Posted by Evelyn Wolf

17-Aug-2015 16:20:00

I’ve been on a bit of a hiatus here on the blog, lots of things going on. The main one you need to know about, is that I’ve moved on from HubSpot to a Dublin based startup named Cesanta. As a direct result, the slant of the inbound blog is changing.

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Topics: advice

NGO Social Media Workshop

Posted by Evelyn Wolf

30-Apr-2015 12:37:59

This week I got to work with Jean O’Brien of Irish Charity Lab on a workshop on Social Media for NGOs. Our aim was to teach how to do it best and how to best allocate your time. Can you really do social in 3 hours a week?

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Topics: Social Media

Email and making the most out of your Workflows [Dublin HUG]

Posted by Evelyn Wolf

27-Mar-2015 11:00:00

I had a great time yesterday evening at the Dublin HUG (HubSpot User Group) event organised by GetFocused. The talk I held was around effective email marketing and workflows.

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Topics: Lead Nurture

Liebeskummer [or when your projects don’t work out]

Posted by Evelyn Wolf

12-Mar-2015 11:49:00

Liebeskummer is a German word that pulls in more than just heartache. It encompasses all the aspects within it – being lovesick, inability to get out of bed, need to eat loads of chocolate or nothing at all, checking your phone constantly….It directly translates as Love Grief.

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Topics: Campaign Management

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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