Wolf Trekking Marketing Advice Blog

Marketing advice, learning and exchange

The two simple things to do to avoid a really bad UX

Posted by Evelyn Wolf

04-Oct-2016 21:00:00

User experience plays a big role in my day-to-day. As a user, I want to have a good online experience and as a marketer, I want to deliver one. A good user experience (UX) makes everyone happy, even search rankings. If you want to improve your UX, there is one really simple thing everyone can do today. 

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Topics: Content, SEO

About Us - Make the most out of this page

Posted by Evelyn Wolf

29-Jul-2016 17:30:49

It’s one of those pages that every website has, but, very few marketers really see as an opportunity. At a recent event (Learn Inbound - if you are based in Dublin check it out), a speaker gave a great piece of advice on how to convert on your ‘About Us’ page. It was like a lightbulb went off in my head, you can do so much more! Here some ideas. 
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Topics: Content

Mass digital marketing is alive and well

Posted by Evelyn Wolf

25-May-2016 12:24:03

Last week, I was asked to to give my opinion on some marketing stats by GetResponse. My response was pretty short on Twitter, so here a little about why I wasn’t surprised to see mass digital marketing alive and well. 
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Topics: Inbound, Content

Tweet tips for events

Posted by Evelyn Wolf

02-Mar-2016 13:37:24

Exciting times for Cesanta! We’ve been busy at conferences this year already with CES in January, FOSDEM and the Mobile World Congress in February and CeBit coming up in March. Tweeting at events can be difficult especially when you are a small team and time is tight. Should you then even tweet? And if so, what can make things easier?

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Topics: Social Media

3 Marketing tasks for quiet days

Posted by Evelyn Wolf

24-Feb-2016 17:03:26

Disclaimer….I wrote this post in the quiet week before Christmas and guess what? Things got busy and I never got to post it. However, there are still some good tips in there that I wanted to share with you. Just ignore the Christmas references or better, find those playlists and turn it up!

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Topics: Strategy

A Booby can happen to the best of us [How to avoid typos]

Posted by Evelyn Wolf

13-Feb-2016 13:10:29

This week in Irish news a political party used a historical figure in their election campaign. Why’s this marketing news? Well, the historical figure is Bobby Sands and was misspelt as Booby Sands - ouch.  Here my tips on avoiding typos!

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Topics: Content

Case Study Guide

Posted by Evelyn Wolf

09-Dec-2015 17:33:18

One thing I really wanted to get off the ground fast in my role were case studies. We had some wonderful testimonials and compliments given directly to our engineering team (especially via the support channel) but no full case studies yet.

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Topics: Strategy

Playbooks - Yes or no?

Posted by Evelyn Wolf

24-Nov-2015 12:04:57

Let’s take a closer look at playbooks. What are they? What are the benefits? And do you really need them when you are just starting off?

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Topics: Strategy

Event guide for startups

Posted by Evelyn Wolf

09-Nov-2015 17:11:41

This week, I am recovering from Web Summit 2015. If you don’t know it, this is an annual event where the tech industry, in particular, startups get together. This was my first event planning and attending as a startup marketer. Here is what I learnt:

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Topics: Inbound vs. Outbound

May the content be with you

Posted by Evelyn Wolf

27-Oct-2015 15:49:53

The biggest pushback I’ve heard from marketers I’ve worked with on inbound was quite simple: “It’s just me, and this takes a lot of content.” A true statement and trust me, as a sole marketer responsible for all content creation among many other things, I feel your pain. But there’s hope…

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Topics: Content

About Inbound Wolf

After working in marketing for many years the outbound way, I realised it wasn’t working. Not for me as a marketer and not for the people that I wanted to market to. After a stint in HubSpot, advising businesses around the globe on their marketing strategy, I now apply my knowledge in the startup space. 

In this blog I want to share my thoughts and ideas with you – and no, I don’t know it all, so please correct me, discuss things with me and point me to fresh sources!

   

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